WEIN 2010 - The Fifth International Workshop on Emergent Intelligence on Networked Agents
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AAMAS 2010 Satellite Workshop

The Fifth International Workshop on Emergent Intelligence on Networked Agents (WEIN 2010)

Cultural fragmentation and innovation diffusion in a dynamic scenario

Andrea Apolloni and Floriana Gargiulo

Axelrods' model describes the dissemination of a set of cultural traits in a society constituted by individual agents. In a social context, nevertheless, individual choices toward a specific attitude are also at the basis of the formation of communities, groups, parties. The membership in a group changes completely the behaviour of single agents who start acting according to a social identity. Groups act and interact among them as single entities, but still conserve an internal dynamics. We show that, under certain conditions on social dynamics, the introduction of group dynamics in a cultural dissemination process avoids the flattening of the culture on a single thought and preserve the multiplicity of cultural attitudes. We also considered an innovation diffusion process on this dynamical background, showing under which conditions innovative ideas can survive in a scenario where the groups choices determine the social structure.

 

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